Marketing and Entrepreneurship Essay Example | Topics and Well Written Essays - 2000 words

Marketing and Entrepreneurship - Essay Example Though, in the developed nations like US and UK, many companies have introduced healthy cold drinks but they have failed to provide balance nutrition to the children. Hence, it can be said that the children and teenagers are the potential customers of Neutrica.   In this fast moving world, even the adults need health drink that can be used as a substitute of soft drinks. People in their old age suffer from several health-related complications like high blood pressure, cholesterol deposition and diabetes. For these people Neutrica is a good way of deriving required nutrition in a more convenient and simple manner. Till date, there are not too many health drinks that are popular among the aged people. The percentage of elderly people is likely to increase with time, thus adding to its potential customer base.  Ã‚  Ã‚   Consumers are becoming increasingly conscious about their health and are willing to shell out money for those foods and drinks that promises better health. Therefore , the demand for health drink is likely to grow, mainly among the children and elderly persons. Target MarketIn developed nations like UK and US, the market is already flooded with different kinds of energy drinks, canned fruit juices and different type of health drinks. As a result, the degree of competition is also high in these markets. This coupled with low population growth will make these markets very stagnant in the years to come.On the other hand, developing countries are performing better because their economies are growing at a fast rate.

Strategy management - culture Essay Example | Topics and Well Written Essays - 1250 words

Strategy management - culture - Essay Example When an organization merges its tangible and intangible resources, it keeps the resource-based view (RBV), allowing itself to move in the pool of competition (Abt, 2007). Management scholars view RBV in a slightly different context. They have signified certain gaps in RBV approach, which needs further critical identification. To verify these gaps in RBV, Google Inc. has been chosen to assess the discrepancies, which is a prominent and successful business organization in the contemporary period (Henry, 2008). There are many things besides the Resource-based view that brought Google into a success position. Innovation is the first key step that marked its way towards successful performance (Farnham, 2014). Similarly, it is Google’s top leadership, which had the vision and competitiveness to bring the organization to that successive phase. Above of all, it was Google’s mastery of knowledge management (KM) that brought the company in to such distinction of progression. Not to forget, Google’s reliance on innovative strategies to make it both cost and product effective (Barney, 2001). Google kept the Resource-Based view of its resources, but also enhanced its culture of innovation to gain competitive advantage (Burke, 2010). It was something more than just adaptation of RBV concept that brought Google to success. All this indicates that Resource-Based view is not the only thing required for competitive success, but there are other significant factors that bring competitiveness within organization. RBV approach is basically contributes lesser for competitiveness (Abt, 2007). Through contemporary business perspective, mergers and acquisitions are strategic dimensions for any emerging organization (Phillips & Gully, 2011). According to general perspective of organization’s leadership, mergers and acquisitions are sufficient to raise company’s horizontal knowledge, which is very important for bringing competitiveness in long